Field notes
Short articles on deliverability, infrastructure, and list operations—written for teams who ship email weekly.
2026-04-18 · 6 min read
A practical sequence for new domains and IPs so you build reputation without burning your list.
Read article2026-03-22 · 4 min read
Hard bounces, typos, and stale addresses drag down engagement signals. Here is how hygiene protects deliverability.
Read article2026-02-10 · 7 min read
Renting ESP capacity is right for many teams. Dedicated SMTP infrastructure shines when control and observability are non-negotiable.
Read article2026-01-28 · 5 min read
Turn aggregate and forensic reports into weekly actions—not PDFs nobody opens.
Read article2025-12-14 · 4 min read
Keep cohort definitions versioned, named, and tied to consent so campaigns stay defensible.
Read article2025-11-30 · 6 min read
Receipts, resets, and alerts need different SLAs than marketing—here is what to verify pre-launch.
Read article2025-11-08 · 5 min read
Sunset quietly before complaints spike—cadence and copy patterns that work.
Read article2025-10-22 · 6 min read
When to share, when to isolate, and how to document the decision so finance agrees.
Read article2026-05-01 · 5 min read
Design tokens in email, partials for modules, and review flows that do not bottleneck launch day.
Read article2026-04-26 · 6 min read
Hard bounces, complaints, and global unsubscribes—how to store them so every channel respects the same truth.
Read article2026-04-20 · 7 min read
A simple framework for onboarding, renewal, and win-back—timed off real product signals, not calendar noise.
Read article2026-04-12 · 5 min read
Sample sizes, novelty effects, and when to stop—so your "winner" still wins next Tuesday.
Read article2026-04-02 · 6 min read
From cohort read rates to complaint ratio trends—the dashboard your stakeholders actually understand.
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